Background

People always want to know how we got the name 34 Degrees. The answer is Sydney, Australia. Thirty-four degrees is the latitude of Sydney—the city where our company Founder Craig Lieberman discovered his passion for food and wine while attending grad school there. It’s also where he got his first taste of Australian crispbread, the inspiration for our thin and crispy crackers. In 2003, Craig launched 34 Degrees and began importing specialty foods from Australia. But like many long-distance relationships, this arrangement had its share of challenges. Eventually, Craig’s desire to bring his business and his love of food closer to home illuminated the need to take the company in a new direction. In 2008, he discontinued his importing venture to become a manufacturer focused exclusively on making 34 Degrees crackers in Colorado. 

Mission

Simply to make the very best crackers that are as good on their own as they are with a little something extra — especially when that something extra is cheese. Taking pride and pleasure in what we do today, knowing that our creativity and commitment to innovation will elevate our customers’ enjoyment of 34 Degrees Crisps tomorrow.

Quality Standards

Our bakery is not only the source of our favorite crackers; it is a source of pride. We are dedicated to maintaining the highest level of quality assurance. To ensure these highest standards of food safety, our bakery is gold certified and regularly audited by Silliker, the leading internationally accredited food testing and consulting network.  We are also HAACP-certified (Hazard Analysis and Critical Control Points) by the U.S. Food and Drug Administration.

Core Values

We have a passion for eating and making great food.

We believe in having fun and bringing joy to work and the products we make.

We love connecting and sharing with others. Compassion and caring are important to us in all our relationships.

We are creative and resourceful in how we manage our business and solve problems along the way.

We are healthy, active, and balanced in our work and our lives.

We want to inspire others to eat and live with intention; because we do!

TEAM
Community

Our offices are located in the heart of RiNo —known as the River North Arts District— an exciting and community-focused neighborhood on the leading edge of Denver's urban development program. Our new office space is a converted warehouse that we developed with gathering and community in mind. 

We’ve always thought a workplace should feel like your home away from home—a place where you can be your most productive and creative self, with the full support of the people around you. From the mural art and innovative companies surrounding us to the craft coffee shops and eateries, RiNo fosters our sense of community and nourishes our creative minds. 

Giving


We believe that everyone should have access to good food and pledge to share our crisps with friends and neighbors in need. We promise to donate 1% of the crackers baked in our ovens. The more you pair, the more we share. 

Beginning with our first contribution in February 2011, we will make a quarterly donation of 300,000+ crackers to the Food Bank of the Rockies’ “Children’s Totes of Hope” program. Tote bags filled with 8-9 pounds of nutritious kid-friendly food are distributed to children on Fridays to take home over the weekend. For many of these children, the totes are their main source of food on Saturday and Sunday. The crackers donated to “Children’s Totes of Hope” will benefit hungry children in Colorado and Wyoming. 

We are also proud to be partnered with Project Angel Heart, an organization that delivers nutritious meals to improve quality of life, at no cost, for those coping with life-threatening illnesses.  

Fighting hunger is a cause that is important to our team so partnering with Food Bank of the Rockies makes sense. They serve a need right in our own backyard and we like the idea of providing our neighborhood kids with a healthy snack option. 

Planet


We contribute towards a greener future. 

We are committed to wholesome food, but also to protecting our environment. We can't help that our crisps require packaging, but we do take steps to make sure that the packaging components are earth friendly.

Our inner trays, retail boxes and shipping cartons are fully recyclable and compostable. We sincerely hope that you won’t find our boxes in a landfill!

Our cardboard suppliers offset their carbon consumption by contributing to wind energy credits. With each box produced, we help a farmer utilize wind power directly from his own land as opposed to electrical energy from the power grid.



Awards

2015
Craig Lieberman is selected as a Finalist for Colorado Biz Magazine's CEO of the Year

2013
34⁰ Whole Grain Crisps are selected as a “runner up” in the Vegetarian Times reader’s pick poll for Best Fancy Crackers

2013
34 Degrees ranks #3135 on the 2013 Inc. 5000 list of America's fastest-growing companies

2013
Craig Lieberman is selected as Colorado Biz Magazine CEO of the Year Finalist

2012
Craig Lieberman is selected as Ernst & Young Entrepreneur of the Year Regional Semifinalist

2012
34 Degrees wins Colorado Companies to Watch award

2009
34° Rosemary Crisps are selected for NASFT sofi award

2005
Food & Wine magazine profiled Lieberman as a top young talent in "Tastemaker Awards '05"

2004
Gourmet News featured Lieberman in their "Top 20 Under 40" list

Press